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商品編號： 9-796-058 出版日期： 1995/10/01 作者姓名： McGahan, Anita M.;Keller, Greg;McGuire, John F. 商品類別： Other 商品規格： 21p 再版日期： 1996/07/18 地域： United States 產業： Pharmaceuticals 個案年度： 1995 - 1995
商品敘述：
Describes the pharmaceutical industry in the 1990s, with particular emphasis on the mergers between American manufacturers and prescription-benefits managers (PBMs). PBMs are distributors with unprecedented access to information on patient and physician characteristics. Students have an opportunity to analyze the mergers using transactions-cost techniques.
涵蓋領域：
Competition;Corporate strategy;Customer relationship management;Distribution;Industry structure;Mergers & acquisitions
相關資料：
Case Teaching Note, (5-799-074), 18p, by Anita M. McGahan
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